Radio loyalty programs that were created over 10 years ago were constructed as forced listening, frequent flyer type systems that incentivized listener behavior. That same concept which still works today must factor in a new set of playing rules: namely The Portable People Meter.(PPM) An effective loyalty system today must have more forced listen features because PPM is coming to your town, if it already hasn’t. A comprehensive radio loyalty system today must also interactively address new players like Skype, Facebook, MySpace, Twitter, YouTube, etc, because these destinations enjoy the huge gulps of time that radio use to enjoy.

If your loyalty system is not interfacing with gateway destinations than you are simply fishing in a pond with few fish. Referrals from social networks alone can enlarge your database and cume when there is access to them with an app that can sign them into your club.

For a look at a 21^st century radio loyalty system, CLICK HERE.