|
 88.5......YOUR
NEW DIAL POSITION!
Have you pulled up to a traffic light lately only to see an Ipod holder on a dashboard tuned to 88.5? You see, 88.5 (the frequency that triggers an Ipod instead of the car radio) must be your new frequency because people want it 'time shifted' and 'on-demand'. A TiVo model extended to your website so listeners can experience your brand anytime, anywhere. And now...... smart advertisers who want to target demo's with in depth product awareness, have a weapon. People are information starved when in the market for big ticket items. Someone wanting to remodel their home will listen for 15 minutes on finding the best contractor. An auto dealer can break that sea of sameness radio spot by illustrating the benefits and dealer spirit in a crafted podcast. Sell the podcast and the spot in tandem and use the commercial to direct a listener to the podcast for more information. Radio reps will gladly sell podcasts especially when a schedule accompanies the buy.
We've created a turnkey, low cost application that will allow a radio station to be the best friend an Ipod could have. At click of a mouse, you can have channels of content via podcasts. What can your station podcast? Creatively, podcasting is truly an audio look at someone's inner sanctum and radio has much to offer for it's dominate local access to people, places and things. If advertisers want a richer info share with your audience, a podcast can be the cure.
Let the 10 or 30 second spot become a creative preamble for what is to come in the podcast. Build a landing page embedded with client podcasts so all can see a new way of buying radio. Package it and sell it. An Ipod is a common addition to the dashboard of any listener. Get used to it! What you can do about it is to become proactive and make sure that the next time you pull up to that traffic light, 88.5 can mean they're tuned into you and your advertisers.
For complete specs and features of our Podcast
on Demand Software, please click
here.
|
